Ideal Standard

We believe that people should have their ideal bathroom, whatever that means to them, as standard. We've been creating quality bathrooms for over a 100 years. It's what we do. From basins to baths, toilets to taps. When it comes to designing, manufacturing and configuring bathrooms we know a thing or two. We understand that the bathroom is more important than ever – an untapped space. A place to sit with a glass of wine, to relax, play, transform, refresh and rejuvenate. A room that can evolve from a functional to a living space. We know that people are excited about the possibilities for their bathrooms but they need help to create their best bathroom solution – or in other words their 'real ideal' bathrooms are challenging spaces: what excites us is helping people to translate their visions into reality.